by
billyblogginsdonkey
@ Tuesday, 27. Mar, 2007 - 07:54:14 am
RANT OF THE WEEK

Theyr'e available from every store you buy from these days - loyalty cards, the little pieces of coloured plastic that the stores dangle in front of your nose and fill your purse or wallet to make you feel wealthy and offer you a pittance of a "discount."
The stores couldn't operate now without them. Just think for a minute though about this scenario.
You go into TESCO and buy your weekly shop. The card and the Point-of-sale terminal records all your purchases which are costed, dated and stored on the TESCO supercomputer at Head office. The details the stores have on you are quite amazing. They know how many miles a week you travel between fill-ups. How many times you suffer headaches with all the aspirin you buy. Whether you are buying any organic fruit and veg and less of the ready meal crap they sell.
Then you go into BOOTS and buy stuff there, then W H Smith for your newspapers and use your loyalty card there and so on and so on.
Somewhere is a supercomputer that draws all this information together - all about YOU!
The intelligence on you gathered from plastic cards is awesome.
Who you are
How old you are
The state of your health and your ailments
Where you live
How much alcohol you buy and drink
If you smoke or not and how many a week
How much you earn - based on lifestyle purchases of non-essentials like CDs, DVDs, Chocolate,
What you spend your money on and your favourite items,
The likelyhood based on age and what you eat of contracting various diseases like bowel cancer and therefore needing TESCOs private medical cover in years to come, (Remember the junk mail you get each week?)
What your politics are,
Where you spend your holidays?
Who you spend your holidays with, and why do you go back to that country so often?
How many miles you drive each week,
How many times you visit the toilet (think about how many toilet rolls you buy)
The things you DON'T currently buy that they want you to have
This list is by now means complete, but accurate. It's Big Brother Britain alright. Add to these the information you have on the Public Library computer on all the books you've ever borrowed, your credit card and debit card information - it's absolutely immense and somewhere all of this information is stored - supposedly under the remit of the Data protection Act.
I have cut up all my loyalty cards. I don't want the stores measly little vouchers and a fiver at Christmas for knowing what I do, what I eat and how I live. My privacy and yours surely should be kept that way. I don't want marketing people analysing me and my family and making decisions for me about what I should buy.
This country is getting just like The Truman Show.
Billy
BBD
xxx